Posted: 26 Aug 2009, 2:52pmSubject: Rolex
Saw this yesterday on ITM.
DJ Rolex gets slapped with a cease and desist
Created On August 24th, 2009 by the elektro kitten
ITM reckons it’s already hard enough coming up with an original and catchy DJ name, without having to contend with lawyers from multinational corporations ready to pounce at the sidelines. But that’s exactly what happened to Adelaide drum n’ bass supporter DJ Rolex, otherwise known as Ebony Guy-Villon, who’s been forced to resume the hunt for another catchy moniker after getting slapped with a ‘cease and desist’ from the company of the same name. It’s possible Wiley might just be the one to blame here…
“As you would be aware, our client is the owner of the world famous Rolex brand, which has been used extensively throughout Australia and the rest of the world in relation to a wide range of goods and services, including watches manufactured by our client,” it was stated in a letter to Ebony. “Given that Rolex is a made up word with no inherent meaning, our client considers that the only reason you have adopted the Rolex trade mark in the name of your business is to appropriate the fame of our client’s Rolex trade mark and the reputation it has established for the provision of high quality goods and services.” Right then!
It’s been the source of a few chuckles in the Adelaide dance community, and Ebony says she’s still deciding on what to rename herself. DJ Briller from Canberra had the bright idea of her adopting her other nickname ‘Roulette’ as her official moniker, but she fears another legal smackdown, this time from high-rolling institutions of Las Vegas.
DJ Rolex gets slapped with a cease and desist
Created On August 24th, 2009 by the elektro kitten
ITM reckons it’s already hard enough coming up with an original and catchy DJ name, without having to contend with lawyers from multinational corporations ready to pounce at the sidelines. But that’s exactly what happened to Adelaide drum n’ bass supporter DJ Rolex, otherwise known as Ebony Guy-Villon, who’s been forced to resume the hunt for another catchy moniker after getting slapped with a ‘cease and desist’ from the company of the same name. It’s possible Wiley might just be the one to blame here…
“As you would be aware, our client is the owner of the world famous Rolex brand, which has been used extensively throughout Australia and the rest of the world in relation to a wide range of goods and services, including watches manufactured by our client,” it was stated in a letter to Ebony. “Given that Rolex is a made up word with no inherent meaning, our client considers that the only reason you have adopted the Rolex trade mark in the name of your business is to appropriate the fame of our client’s Rolex trade mark and the reputation it has established for the provision of high quality goods and services.” Right then!
It’s been the source of a few chuckles in the Adelaide dance community, and Ebony says she’s still deciding on what to rename herself. DJ Briller from Canberra had the bright idea of her adopting her other nickname ‘Roulette’ as her official moniker, but she fears another legal smackdown, this time from high-rolling institutions of Las Vegas.
A delaide
B eats
C ollective
B eats
C ollective
