I like it!
I can't say I've read it in awhile due to obvious reasons but I read it everyday, the same as any comic in the funny pages. I would get several each year in various showbags as a kid (isn't it funny it was always Phantom back issues that came in showbags, makes sense looking at the poll results though

) and bought a few annuals too because they were good value reading. In fact I have the 50th or some special edition annual that came with a replica of the very first issue and featured several of the most defining stories.
I'd love to see them do a decent movie that's better than what that Billy Zane rubbish was.